As we were creating our business, we needed a strong Australian icon to represent our brand and the aspect of nature we wanted to convey. We skipped the Kangaroo because they just seem too overused and Emus, to be honest, are creepy birds. It wasn’t until we looked outside to our balcony one day watching our resident Kookaburras laughing and playing that we realised the perfect icon was in our backyard!
Kookaburras, if you take the time to watch them, are extremely funny birds with distinct personalities. Their main qualities that we feel that best represent our brand would be their energetic attitude, their happy, social behaviour, and of course their iconic laugh.